Archive for networking

The easiest way to get new business

Posted in Marketing with tags , , , on July 5, 2010 by virtualcitypa

Network Marketing Lead Generation

Nowadays it is called networking, but it used to be known as hunting; and this is REAL hunting:

    Spot your quarry, thrill to the chase and develop a killer instinct!

You already have a network

In a small or medium-sized business or a professional partnership there should never be a need for cold calling. Stop for a moment and consider how many people you know. It will run into hundreds:

    * existing clients
    * other professional contacts
    * friends
    * family
    * people at the sports or social club
    * committee members you may work with.

These groups are the fuel that people in network marketing use to generate leads and propel their businesses into the big time.

And this is just for starters. Pool your resources with all the other key people in your office and you’ve got a big and valuable database.

See every invitation that lands on your desk as an opportunity for lead generation. Say to yourself: ‘Aha, a chance to meet new contacts, to make new sales or increase my fees!’

Work the Room

Now don’t get me wrong, working the room requires the courage of a lion and nerves of steel. If you feel a bit shy and nervous, don’t worry. Most people feel exactly the same and only the most accomplished and regular networker will feel at ease.

What’s the problem? For most it is fear of rejection. But the well-known international motivational speaker Zig Ziglar says: ‘Fear? False Evidence Appearing Real!’

How often have you been rejected at a business or social gathering? When was the last time someone turned their back on you, ignored you or rejected your extended hand? No matter how many times I ask this question, the answer is always NEVER.

So take a deep breath, approach someone new, introduce yourself and ask for their name. They will mentally hug you for approaching them as they are probably more nervous than you.

Networking is like learning to drive or learning to touch type – it’s always a bit uncomfortable at first. But how long does this feeling last? You’ll soon feel just as comfortable about networking as you do behind the wheel of your car or at your word processor.

You don’t necessarily want business from them but you can ask them the question: ‘Who do you know who may be interested in.?’. People, generally, want to help you with lead generation. Why? Because it makes them feel good!

Work the room enthusiastically, your confidence will build, you’ll begin to enjoy these events and new business will flow. This is real network marketing or word-of-mouth marketing

From Cave Dweller to Hunter

There’s a common theme to driving, typing and networking. Practice and a positive attitude make perfect. Ask yourself four questions:

    * Am I good at what I do?
    * Do I provide a great service?
    * Have I got the capacity to take on more?
    * Do I want more fees or sales?

If you can answer ‘yes’ to all these questions, then leave your cave, and start hunting!

For more information:
Will Kintish

Will Kintish is the Founder and Managing Director of Kintish Ltd, a UK-based training organisation who show people how to grow their business through networking.


Remember more – differentiate yourself

Posted in Management / Leadership with tags , , on June 18, 2010 by virtualcitypa

We are all guilty of going to networking events and meetings where you are introduced to new people and “bang” – you’ve forgotten their name… It’s a classic situation – yet with so much to memorise it really is possible to improve how much you can remember.

The key idea is that by coding information using vivid mental images, you can reliably code both information and the structure of information. And because the images are vivid, they are easy to recall when you need them.

You can do the following things to make things more memorable:

  • Use positive, pleasant images. Your brain often blocks out unpleasant ones
  • Use vivid, colorful, sense-laden images – these are easier to remember than drab ones
  • Use all your senses to code information or dress up an image. Remember that your mnemonic * can contain sounds, smells, tastes, touch, movements and feelings as well as pictures.
  • Give your image three dimensions, movement and space to make it more vivid. You can use movement either to maintain the flow of association, or to help you to remember actions.
  • Exaggerate the size of important parts of the image
  • Use humour! Funny or peculiar things are easier to remember than normal ones.
  • Similarly, rude rhymes are very difficult to forget!
  • Symbols (red traffic lights, pointing fingers, road signs, etc.) can code quite complex messages quickly and effectively

* ‘Mnemonic’ is another word for memory tool. Mnemonics are techniques for remembering information that is otherwise quite difficult to recall: A very simple example is the ’30 days hath September’ rhyme for remembering the number of days in each calendar month.

The idea behind using mnemonics is to encode difficult-to-remember information in a way that is much easier to remember.

The full article goes into further depth at

What Does Your Business Card Say About You?

Posted in Marketing with tags , , on July 28, 2009 by virtualcitypa

Hopefully you already have a business card, but if you don’t you should definitely create one. Business cards are something that we take for granted when we shouldn’t. The look, feel, and message on a card help people determine how they view you and more importantly, if they will even remember you.

When you leave a conversation and the other party has your business card, your identity is that piece of paper. Because of this representation, your business card should not only state who you work for, your contact information, and what you do, but it should also state something about you. Not in a written sense, but more so on the overall image it creates about you.

For example if I were to hand you my business card you would probably get the feeling that I am a warm and friendly person due to the following reasons:

    * The card is thick, yet feels soft.
    * Corners of the card are rounded
    * The card colour is green
    * The typography is a bit rounded

The main reason I had the card created with these qualities is because when I hand it to people, I wanted it to communicate a warm and caring feeling. This is important to me because I actually do care about others and I want to make sure people remember this and stay in touch.

If you don’t have a business card and are looking to create one, here are some things to keep in mind:

    * Color – we usually take colors for granted, but there are meanings behind them.
    * Paper – the quality of your card says something about you. The last thing you want to use is cheap paper or a material like metal which doesn’t allow others to write on your card.
    * Uniqueness – if your business card doesn’t stand out in a pile filled with other cards then the chances are people won’t remember you by looking at your business card. You need to make your card unique somehow.
    * Typography – fonts have a voice, so choose one that best represents who you are and make sure to choose one that is easy to read.
    * Feel – touch is an important sense that we all have and your business card should appeal to that sense. If you want to represent that you are a soft and gentle person, make sure your card is soft and has rounded corners. If you want to represent that you are a corporate person who is very structured and ridged, you probably should have a hard business card with sharp corners.

Before you hand your business card to someone else, you need to make sure your card has the information it should but also truly says something about you. This will help them remember you and at the very least stay in touch once in awhile.

by Neil Patel

Neil Patel is the co-founder of 2 Internet companies: Crazy Egg, and KISSmetrics. Through these 2 companies he has helped large corporations such as AOL, General Motors, Hewlett-Packard and Viacom make more money from the web.

Tips For The Small Business Blogger

Posted in Marketing with tags , , , , on July 27, 2009 by virtualcitypa

You’ve probably heard that blogs can be a great way for small businesses to connect with customers, a cost-effective marketing tool and much, much more. Perhaps you run a small business and already have a blog.

Blogging isn’t rocket science and there are quite a few things you can do to put your business blog to good use. In this feature I’ll give you some tips and ideas that you can use to get the most out of your small business blog.

Don’t be afraid of comments.
One of the best things about a small business blog is the ability to solicit feedback about your product, services or what-have-you. Opening your blog to comments provides this feedback loop and can be a great way to learn how customers view your products and gain valuable insight about your business in general.

Get to know your audience.
This should be one of the reasons you have a small business blog anyway, but by getting to know your audience you’ll also be able to provide what they need a bit better. You can use your blog to gather demographic information, or make contacts for marketing and research purposes.

Test new ideas.
A blog is a great way to debut beta programs or toss out ideas you’ve been exploring. You can often gain quick and valuable feedback from people who are interested in what your doing by posting about this kind of thing.

Address customer concerns.
Need to put out a fire quick? Use your blog as a forum for larger customer concerns. A blog with comments is a good way to learn about potential problems or opportunities.

Build a knowledge base.
One of the great ways small businesses can use blogging is not only to provide answers to common questions (like a FAQ) but maintain a library of knowledge about the business, its products, services, etc.

Promote yourself, or your people.
A blog is the perfect place to show off what you know or put a good face on your business. In service industries especially, where thought leadership and point of view can be important, a blog can really help people get to know what you’re all about and what you’ve got to offer.

Keep the posts coming.
It’s a good idea to keep you’re blog as up-to-date as you can. You don’t want to keep from doing your core business to blog, but you don’t want to let it sit idle for too long either. If you can’t maintain it, you might be better off without it.

Have fun with it.
A blog can be a great way to learn about yourself, your customers and your business. It can also be a good stress reliever or change of pace. Have a good time, write about things you enjoy and don’t be afraid to get silly every now and again.