Case study: Using a Virtual Assistant


Desmond Turner is in a quandary faced by many small business owners. He has so much work he can’t focus on minute details, but he’s not at the point where he needs a full-time office assistant. Turner, owner of A+ Landscaping, is a perfect candidate for virtual assistance.

Hiring a virtual assistant (VA) is a practical and affordable solution to helping manage many small but growing businesses. Thanks to speedy advancements in technology, entrepreneurs have access to highly-skilled professionals.
A VA is someone who handles administrative functions such as e-mailing, faxing, database management and bookkeeping from a remote location. Highly skilled assistants can also offer help with website maintenance, customer and client contact and even marketing material, all services that would greatly benefit Turner’s business.
“Because I’m in the landscape industry, I spend the majority of my time outside of the office, which means I don’t really have time to devote to answering e-mails and sending faxes,” said Turner. “Having a professional who could serve as a liaison between me and my clients would be invaluable.”
Invaluable indeed, since not having an assistant means late nights spent catching up on paperwork like contracts and bookkeeping.
Virtual assistance companies often span several industries, and some assistants even offer help with the clients’ personal lives by organizing social gatherings, making doctor appointments and arranging travel plans.

Virtual assistants offer several advantages over do-it-yourself practices or temporary and part-time workers, the main benefi t being that they’re cost-effective. The employer has no payroll taxes, workers’ comp or temp agency commission fees. Small companies could also save money on offi ce space, equipment, pensions, insurance and the like. Another advantage for business owners is that they would have full access to assistants while only paying for work that was actually done.

Employers who are thinking about hiring a virtual assistant are urged to do research beforehand to ensure a profi table match. A good VA may be instrumental in helping with the mundane tasks while business owners focus on advancing the company’s goals.

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2 Responses to “Case study: Using a Virtual Assistant”

  1. Hi,

    This post provides a good overview from the business owner’s perspective of the expectations for hiring and working with a Virtual Assistant.
    Nice post.

  2. A talented and diligent virtual PA is a good partner in business.

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